Centre for the Humanities and Medicine (CHM)

A modular identity system breaking away from traditional aesthetics of academia.
Visual Identity

Centre for the Humanities and Medicine (CHM)

A modular identity system breaking away from traditional aesthetics of academia.
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Challenge

Centre for the Humanities and Medicine (CHM), an interdisciplinary research and teaching centre at Hong Kong University acknowledged the lack of design in academia wanted to break the conservative stereotype of academic institutions by using design as a way to differentiate themselves and establish their international position as a reputable research centre from Asia.

Solution

We created a new identity which separates itself from the traditional aesthetics of universities and visually reflects their unique pioneering methods of research in one of the world’s most respected universities.

Impact

Enable the research centre to foster more corporate partnerships and stand out amongst other traditional research centres across the globe.

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A modular identity system breaking away from traditional aesthetics of academia.

Centre for the Humanities and Medicine (CHM)

Visual Identity
Scroll to explore more of our other projects

Centre for the Humanities and Medicine (CHM)

Visual Identity