Coffika is based on the Swedish concept of Fika - the time to pause, to refresh, and to socialise - and offer the best snacks to accompany your Fika. Our challenge was to successfully introduce Coffika into the already highly-saturated coffee shop market in Asia in a way that pushes it above the noise.
We developed a strong brand positioning that differentiates Coffika from the rest. The new Coffika brand strategy focuses on three key brand pillars: quality, convenience, and a place for the community. As such, the “Fika” is manifested through all aspects of the brand, from the brand name to the identity to the products sold (Swedish cake).
A new type of coffee shop, one tailor-made for Hong Kong’s professionals who need the perfect blend of comfort and quality.