'ello is a new, highly Instagrammable dessert eatery concept serving artisanally handcrafted, high-end donuts with a pop-up operation style. They were inspired by modern bakeries in the West and wanted to bring something completely new to the confectionary market in Hong Kong. They needed a visual identity that could marry both art & design with food for their launch.
We developed a visual identity that reflects 80s and 90s nostalgia in a clean, modern and playful way. We used matte mirror board, neon colours and also developed 20-30 custom stickers. The final ‘ello visual identity is Instagrammable, playful and interactive with its customers, helping customers truly feel like a part of the brand.
We also helped the client come up with the name ‘ello, designed packaging, designed collaterals, created a custom website and consulted on the physical pop-up space interior design.
'ello had a super successful launch and has been featured in Hong Kong's top lifestyle press including TimeOut, WOM Guide, Tatler and Marie Claire. They have also had a subsequent collaboration with fashion brand, D-Mop.
As a result, 'ello has already enjoyed steady and healthy organic growth on their social media platforms. The driver behind the organic growth was achieved by having varied content on their social media channels such as promotional offers and most importantly, user-generated content.