Mr & Mrs Fox is a new three-story bar, restaurant and private dining experience in Taikoo Place. Mr & Mrs Fox needed a visual identity that would engage its customers not only in its food but also in a story.
kith&kin was asked to design a visual identity that would fit around the chosen name and story inspired by The Fantastic Mr Fox. We created a visual identity that allowed both Mr and Mrs Fox to be unique yet familiar at the same time. We did this by keeping the same type for both of the menus but the menu covers were different materials and included different details.
For the logo, we used a grid system to create all the animal faces. Referencing the fairy tales and pubs of Britain's industrial age we created the world of Mr & Mrs Fox within the restaurant.
Mr & Mrs Fox has become a cornerstone F&B concept in the region and has successfully brought high foot traffic to the Quarry Bay area outside of 9-5.