Mulubee

Discovering a unique voice & identity for a rare honey found in the depths Borneo jungle.
Visual Identity

Mulubee

Discovering a unique voice & identity for a rare honey found in the depths Borneo jungle.
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Challenge

In the region of Mount Mulu in Borneo, Malaysia, Mulubee discovered a new type of honey made by “kelulut” - a type of stingless bees only found in this area of the world. Mulubee wanted to introduce this new type of honey to Hong Kong’s market as a daily dietary supplement.

Solution

To design a strategy to increase the awareness of a relatively lesser-known health supplement that is effortless to incorporate into a daily routine. The product was designed as a modern affordable luxury dietary supplement which has exceptional health benefits which are similar to Meluka honey. We developed an identity that echoed the product’s exceptional health benefits and unique background.

Impact

Designed an identity to occupy a new more affordable end of the competitive wellness market.

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Location

Asia

Sector

Consumer Product

Release Year

2019

Credits

Photos: Sunsun Leung
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