In the region of Mount Mulu in Borneo, Malaysia, Mulubee discovered a new type of honey made by “kelulut” - a type of stingless bees only found in this area of the world. Mulubee wanted to introduce this new type of honey to Hong Kong’s market as a daily dietary supplement.
To design a strategy to increase the awareness of a relatively lesser-known health supplement that is effortless to incorporate into a daily routine. The product was designed as a modern affordable luxury dietary supplement which has exceptional health benefits which are similar to Meluka honey. We developed an identity that echoed the product’s exceptional health benefits and unique background.
Designed an identity to occupy a new more affordable end of the competitive wellness market.