SwimTeam

Science simplified to create an award-winning mark for a new form of low-impact training.
Visual Identity

SwimTeam

Science simplified to create an award-winning mark for a new form of low-impact training.
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Challenge

Revolutionising what it means to be a swimmer, SwimTeam is the new wave in boutique fitness with classes taught through its state-of-the-art underwater headset. They wanted to bring this aquatic fantasy to life with a brand new logo.

Solution

Borrowing designs from the natural world, the ultimate inspiration came from Kelvin Wave Pattern - a series of waves generated when an object propels forward in calm water. The mathematical formula was applied to the entire logo to mimic the rippling motion and velocity in swimming. From there, the icon was strategically placed in an upright position and dipped in a splash of turquoise blue, resembling a water drop.

The new logo is a fun, bold twist to the traditional symbol, much like how SwimTeam invites its members to take a plunge and experience a whole new way of swimming.

Location

United States

Sector

Wellness

Release Year

2016

Credits

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