Shift
Who's it for
Businesses needing to pivot their direction, enter a new market, or leave an old reputation behind.
Why's it Useful
It strategically redirects the business without losing the brand equity you have built. It signals to the world that you have evolved.
Who has used this program?
Common Challenges
- Your current brand reflects what you used to do, not what you now do.
- You are trying to reach a different, perhaps more premium, audience but they aren't engaging.
- Market conditions have changed (e.g., new technology), and your brand feels at risk of obsolescence.
Key Features
- Repositioning Strategy
- Audience Persona & Insight Workshops
- New Value Proposition Development
