Little Bao
Revamping an iconic face that has helped shape the city’s food & beverage scene for over a decade.
Challenge
Little Bao, created by May Chow, blends modern Chinese food with North American influences. The iconic Pork Belly Bao debuted in 2013, earning Chow the title of Asia’s Best Female Chef 2017. With two new locations, it was time to refine their brand messaging and consistency.
Solution
Little Bao is growing with HK's generation, adjusting their brand to reflect professionalism and experience in F&B. This means elevating the dining experience while maintaining values and excitement. The refresh should appeal to parents bringing their kids. Clear communication of ingredients and processes is essential. Little Bao pushes culinary boundaries but must emphasize quality.
Results
***Still need to edit***
before/after
impact
10
percent growth in Instagram followers since the rebrand
3
locations since it first opened doors in 2013
11
years of operations with countless crossovers and pop-up events all over the world
Key Insight
Little Bao has gone from strength to strength, featuring as a pop up in London, UK as a collaboration with Soho House and May Chow featuring as a Chef judge on Masterchef. Little Bao has evolved into a cultural destination - it has become a must-visit destination for locals and curious travellers.
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