Loveramics
Putting the home in homeware.
Challenge
As a leader in high-quality ceramics, Loveramics needed more than just great products to stand out globally. Their existing brand focused heavily on technical details, but lacked emotional depth and lifestyle appeal. The challenge was to create a compelling narrative that celebrated the artistry and culture of ceramics, connecting with customers on a deeper, more aspirational level.
Solution
We shifted the focus from product specs to the joy and passion behind ceramics. Through a thoughtful rebrand, we crafted a cohesive identity that blended artistry, culture, and everyday life. The new design emphasized emotional storytelling, vibrant visuals, and a modern lifestyle appeal—all while staying true to Loveramics' roots in craftsmanship.
Results
***need to write****
before/after
impact
25
percent growth in its online sales and order numbers
39
percent increase in total orders
13
percent increase in returning customer rate
Testimonial
"The rebrand did more than change our look—it pushed us to rethink how we operate, plan, and define our brand. It shifted our team’s mindset, sharpened our focus on the future, and unlocked new ways to grow and tackle challenges."
William Lee
Owner
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