Chako

During Hong Kong’s strict pandemic lockdowns, a leading F&B group faced a major setback—traditional bar business was struggling, and bottling cocktails wasn’t connecting with consumers. The magic of bartenders, glassware, and presentation didn’t translate to at-home drinking. They needed a fresh approach to bring the cocktail experience to life in a new way.

We didn’t just bottle cocktails—we helped create a whole new category. Through collaborative workshops, we discovered the perfect blend of Hong Kong’s tea culture and cocktail craftsmanship. The result? A vibrant, playful brand that championed easy drinking and social connection. With bold abstract shapes, bright colors, and minimal packaging design, we created a brand that felt refreshing, carefree, and irresistible.