Work
Approach
Culture
Contact

    Work

    approach

    culture

    contact

Chako

Crafting Joy: How a Tea Cocktail Brand Revitalized Happy Hour
Tag one
Tag two
Tag three

Contact us

***Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.***

hello@kithandkin.studio
907 Paramount Building,
12 Ka yip street,
Chai Wan
The Kith&Kin team working together in front of a screen

Challenge

During Hong Kong’s strict pandemic lockdowns, a leading F&B group faced a major setback—traditional bar business was struggling, and bottling cocktails wasn’t connecting with consumers. The magic of bartenders, glassware, and presentation didn’t translate to at-home drinking. They needed a fresh approach to bring the cocktail experience to life in a new way.

Solution

We didn’t just bottle cocktails—we helped create a whole new category. Through collaborative workshops, we discovered the perfect blend of Hong Kong’s tea culture and cocktail craftsmanship. The result? A vibrant, playful brand that championed easy drinking and social connection. With bold abstract shapes, bright colors, and minimal packaging design, we created a brand that felt refreshing, carefree, and irresistible.

Results

The brand successfully carved out its own niche in the ready-to-drink market. CHAKO's vibrant brand identity resonated with consumers looking for fresh drinking experiences at home, effectively distinguishing itself from traditional bottled cocktails. The product found its place in the market as a lifestyle beverage rather than just a bar alternative.

Services

Brand Strategy
Packaging
Brand Identity

Year

2022

Location

Hong Kong

Credits

Jasmine Yuen

Website

Key  Insight

CHAKO hit the market in May 2022 and was instantly available at many outlets in Hong Kong. The brand was featured in Drink Magazine Asia, Time Out, and Lifestyle Asia. ‍

impact

before/after

before
after
No items found.

wanna see more?

View all
An Image placeholder
Category
5 min read

Blog title heading will go here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros.
Read more
An Image placeholder
Category
5 min read

Blog title heading will go here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros.
Read more
View all
Octo

Octo

Little Bao

Little Bao

Feather & Bone

Feather & Bone

Loveramics

Loveramics

Techoy

Techoy

Bakehouse

Bakehouse

a hand is holding Backhouse signature paper bag in front of a blue and orange plain background
Contact us
FAQs
Our process
Medium
Instagram
Studio Jams

Hong Kong

9:00

London

9:00

Los Angeles

9:00

People First. Design Follows

© 20?? Kith&Kin. All rights reserved.

Privacy PolicyTerms of ServiceCookies Settings