Chako
Crafting Joy: How a Tea Cocktail Brand Revitalized Happy Hour
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Challenge
During Hong Kong’s strict pandemic lockdowns, a leading F&B group faced a major setback—traditional bar business was struggling, and bottling cocktails wasn’t connecting with consumers. The magic of bartenders, glassware, and presentation didn’t translate to at-home drinking. They needed a fresh approach to bring the cocktail experience to life in a new way.
Solution
We didn’t just bottle cocktails—we helped create a whole new category. Through collaborative workshops, we discovered the perfect blend of Hong Kong’s tea culture and cocktail craftsmanship. The result? A vibrant, playful brand that championed easy drinking and social connection. With bold abstract shapes, bright colors, and minimal packaging design, we created a brand that felt refreshing, carefree, and irresistible.
Results
The brand successfully carved out its own niche in the ready-to-drink market. CHAKO's vibrant brand identity resonated with consumers looking for fresh drinking experiences at home, effectively distinguishing itself from traditional bottled cocktails. The product found its place in the market as a lifestyle beverage rather than just a bar alternative.
Key Insight
CHAKO hit the market in May 2022 and was instantly available at many outlets in Hong Kong. The brand was featured in Drink Magazine Asia, Time Out, and Lifestyle Asia.
impact
before/after
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