Feather & Bone

Feather & Bone has evolved from a premium butcher and grocer into a Hong Kong institution with ten locations. Their reputation is built on quality and direct farm relationships, which have led to the establishment of their brand, Three Butchers. However, rapid growth led to design challenges, with inconsistent visuals across brands. To unify their identity, they sought Kith&Kin for a cohesive design system.

We uncovered the heart of their success: deep-rooted relationships with farmers and makers worldwide. By cutting out middlemen, they've created a unique offering that delivers exceptional quality directly to their customers. These carefully curated global partnerships resonated deeply with their clientele. Each product became more than just an item - it was a taste of home or a reminder of cherished travel memories.