Techoy
Reimagining Construction: Where Legacy Meets Next-Gen Innovation
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Challenge
In Hong Kong's competitive construction industry, where talent often follows the highest bidder, a multi-generational construction company needed to reshape its image. Despite their innovative projects and technological advancement, they struggled to attract next-gen talent who often perceived construction as an old-school industry lacking innovation and growth opportunities.
Solution
We crafted a brand identity that bridges generational gaps. The new visual language resonates with both seasoned professionals and young talent, highlighting technological innovation while upholding legacy values. We positioned them as a modern workplace that invests in its people, showcasing their commitment to employee growth alongside construction excellence.
Results
The refreshed identity transformed the company's recruitment success. Their employer branding now effectively communicates their innovative approach to construction, from MiC projects to heritage revitalization. The modernized image has helped attract a new generation of engineers and construction professionals who see the company as a forward-thinking leader in the industry.
impact
before/after
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