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A Heritage Watch Brand's Modern Revival
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Challenge
How do you capture the essence of a beloved 1960s watch brand in contemporary visual language? This Hong Kong cultural icon needed a brand identity that could honor its heritage as a symbol of accessible style while elevating its position in today's luxury market. The challenge lay in translating decades of cultural significance into a modern visual narrative that would resonate with collectors.
Solution
We crafted a brand revival that walks the line between memory and modernity. Using imagery to create dreamlike interpretations of vintage lifestyle moments, this surreal approach perfectly captures the essence of remembered glamour in our modern world. Typography, color palettes, and graphic elements were carefully curated to evoke vintage aesthetics while appealing to modern tastes. The brand architecture allows flexibility across collectors' editions while maintaining a cohesive narrative of heritage luxury.
Results
The new brand identity transformed the commercial success of the summer launch. The pop-up event's environmental design, marketing collateral, and digital presence created an immersive brand experience that elevated the product offering. By focusing on storytelling through design, we helped position the brand firmly in the luxury collector's market while maintaining its authentic connection to Hong Kong's cultural history.
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