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Octo

A Heritage Watch Brand's Modern Revival
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Contact us

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hello@kithandkin.studio
907 Paramount Building,
12 Ka yip street,
Chai Wan
The Kith&Kin team working together in front of a screen

Challenge

How do you capture the essence of a beloved 1960s watch brand in contemporary visual language? This Hong Kong cultural icon needed a brand identity that could honor its heritage as a symbol of accessible style while elevating its position in today's luxury market. The challenge lay in translating decades of cultural significance into a modern visual narrative that would resonate with collectors.

Solution

We crafted a brand revival that walks the line between memory and modernity. Using imagery to create dreamlike interpretations of vintage lifestyle moments, this surreal approach perfectly captures the essence of remembered glamour in our modern world. Typography, color palettes, and graphic elements were carefully curated to evoke vintage aesthetics while appealing to modern tastes. The brand architecture allows flexibility across collectors' editions while maintaining a cohesive narrative of heritage luxury.

Results

The new brand identity transformed the commercial success of the summer launch. The pop-up event's environmental design, marketing collateral, and digital presence created an immersive brand experience that elevated the product offering. By focusing on storytelling through design, we helped position the brand firmly in the luxury collector's market while maintaining its authentic connection to Hong Kong's cultural history.

Services

Brand Identity
Packaging
Web & Digital

Year

2023

Location

Hong Kong

Credits

Jasmine Yuen

Website

https://www.octo-time.com/

impact

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