Typhoon Group

Typhoon Group is a family-owned investment management company with enterprises spanning wealth management, real estate and hospitality, and farming and wellness. As Typhoon planned for international expansion, Kith&Kin was engaged to establish a cohesive brand architecture for the group and its diverse portfolio of enterprises. The challenge was creating a systematic visual identity that would differentiate each sector while clearly presenting Typhoon Group as a unified entity.

Typhoon Group is more than a business; it's a family legacy. Our solution needed to honour that intimacy while readying the brand for the global stage. We worked closely with Typhoon's leadership to understand their diverse holdings, finding that their commitment to personal partnership was the true connective tissue.We shifted away from the impersonal aesthetics common in investment management, crafting a brand identity that feels approachable and human-centric. By creating a flexible design system, we ensured that clients experience the same promise of integrity and care whether engaging with their real estate or farming divisions. The new identity successfully sets apart each sector while uniting them under the Typhoon Group parent brand.