Panda Inn
Before there was Panda Express, there was Panda Inn
Challenge
What does it mean to be authentic? Heritage, and what is real Chinese food? Panda Inn, a Pasadena institution and the precursor to the Panda Express empire, needed a brand refresh after 51 years. The challenge was to celebrate its rich history and family legacy while modernising its visual identity for a new generation
Solution
***Need copy***
Results
***Need copy***
before/after
impact
1974
the year Panda Inn was founded
Testimonial
"Panda Inn, our family’s home for fifty-one years, is a tribute to the giants who came before us and to the countless immigrant families who have sacrificed for future generations.”
Andrea Cherng
Panda Group Chief Brand Officer
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