Panda Inn
Before there was Panda Express, there was Panda Inn
Challenge
How do you refresh a 51-year-old culinary institution without losing its soul? This pioneering American Chinese restaurant needed to speak to a new generation while honoring its rich heritage. The challenge was creating a visual identity that could tell a multi-generational family story spanning continents, cultures, and cooking traditions.
Solution
We crafted an identity that transformed family history into visual storytelling. Each illustration became a window into the Cherng family's journey, capturing pivotal moments and meaningful locations in the distinctive style drawn from Chinese enamelling. The result was a unique visual language, transforming a visual identity into pages of a family album.
Testimonial
"Panda Inn, our family’s home for fifty-one years, is a tribute to the giants who came before us and to the countless immigrant families who have sacrificed for future generations.”
Andrea Cherng
Panda Group Chief Brand Officer
impact
No items found.
1.png)
