Carbon Brews is never meant to be conventional. The home of Hong Kong's third-largest brewery is employee-driven and its portfolio is constantly evolving without a core collection or seasonal beers. Carbon Brews wants its external brand to be recognised as a unique platform for experimentation and brewing creativity within the already saturated craft beer market in Asia.
An experimental identity and packaging system for an award-winning brewery that separates itself from the rest of its competition. To entice a new and different audience of craft beer drinkers and to reflect their core unique beliefs, sense of experimentation, and brewing creativity.
One year after the re-brand, Carbon Brews has already won awards and gained recognition across Asia.