Carbon Brews

An employee driven brewery stepping out of the traditional confines of local brewing.
Visual Identity

Carbon Brews

An employee driven brewery stepping out of the traditional confines of local brewing.
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Challenge

Carbon Brews is never meant to be conventional. The home of Hong Kong's third-largest brewery is employee-driven and its portfolio is constantly evolving without a core collection or seasonal beers. Carbon Brews wants its external brand to be recognised as a unique platform for experimentation and brewing creativity within the already saturated craft beer market in Asia.

Solution

An experimental identity and packaging system for an award-winning brewery that separates itself from the rest of its competition. To entice a new and different audience of craft beer drinkers and to reflect their core unique beliefs, sense of experimentation, and brewing creativity.

Impact

One year after the re-brand, Carbon Brews has already won awards and gained recognition across Asia.

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Location

Hong Kong

Sector

Consumer Product

Release Year

2018

Credits

Photos: Sunsun Leung
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