Carbon Brews

An employee driven brewery stepping out of the traditional confines of local brewing.
Visual Identity

Carbon Brews is never meant to be conventional. The home of Hong Kong's third-largest brewery is employee-driven and its portfolio is constantly evolving without a core collection or seasonal beers. Carbon Brews wants its external brand to be recognised as a unique platform for experimentation and brewing creativity within the already saturated craft beer market in Asia.


An experimental identity and packaging system for an award-winning brewery that separates itself from the rest of its competition. To entice a new and different audience of craft beer drinkers and to reflect their core unique beliefs, sense of experimentation, and brewing creativity.


One year after the re-brand, Carbon Brews has already won awards and gained recognition across Asia.

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Hong Kong


Consumer Product

Release Year



Photos: Sunsun Leung
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