Crafts on Peel

The new home for the preservation & rejuvenation of Chinese cultural heritage.
Visual Identity

Crafts on Peel

The new home for the preservation & rejuvenation of Chinese cultural heritage.
This is some text inside of a div block.
Challenge

Located in a historic building in the heart of Hong Kong, Crafts on Peel is a not-for-profit creative and experiential venue. They serve as a collaborative platform and aspire to preserve and perpetuate traditional craftsmanship.

Solution

The identity needed to capture their message about how South Asian craft can be functional and not just art. We created a visual identity concept based on the stories of craftsmen. The logo reflects Crafts on Peel’s commitment to preserving Chinese cultural heritage. The logo is composed of a pair of “hands” (手) in two Chinese characters – the fundamental tool for a craftsman – are combined to form the Chinese character “I” (我), which is the idea that each craft originates from a personal story of the individual craftsman.

Location

Hong Kong

Sector

Non-profit

Release Year

2019

Credits

Annette Chu
view full case study
No items found.
Scroll to explore more of our other projects
A modular identity system breaking away from traditional aesthetics of academia.

Centre for the Humanities and Medicine (CHM)

Visual Identity
Scroll to explore more of our other projects

Centre for the Humanities and Medicine (CHM)

Visual Identity