Young Master

A fresh new look with rich roots for an already established icon within the beloved craft beer scene.
Visual Identity

Young Master

A fresh new look with rich roots for an already established icon within the beloved craft beer scene.
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Challenge

Young Master is one of Asia’s highest-rated and most awarded craft breweries and prides itself in making a wide range of exciting beer styles – from classics to avant-garde. Since opening in 2013, their brewery operations have grown outside of Hong Kong and they plan to open a second brewery, which will be the largest brewery in Hong Kong. They needed to refresh their visual identity to reflect their transformation.

Solution

kith&kin was in charge of an overhaul of the visual identity to complement the expansion of their brewery establishment. We wanted to keep a lot of the design elements that already existed but make slight tweaks, for example, the red pants and the header font. The newly evolved logo is a polished yet nostalgic makeover of the original Kung-Fu pants.

To make the visual identity and brand story richer, we created additional new elements that complimented the existing brand. For the can and bottle label design, we collaborated with local Hong Kong illustrator Thierry Chow and developed an adaptive design system for them to apply to bottles, cans etc. as they continue to expand across Asia.

Impact

The visual identity overhaul gave Young Master the opportunity to introduce a new canning line, which has been sold in multiple areas across Asia. They have also succeeded in securing new collaborations with well-known brands such as Sanrio.

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Location

Hong Kong

Sector

Consumer Goods

Release Year

2017

Credits

Thierry Chow
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