Young Master wanted to increase their recognition in Asia and reach beyond local craft beer enthusiasts in Hong Kong. Our mission was to guide Young Master on their first venture abroad: A restaurant and bar focused on handcrafted & locally sourced offerings in Singapore.
We designed a visual identity that links to its merchant roots, and the origins of HK and SG as ports capturing the sense of community that The Guild values and fosters. Our responsibility was to find the balance between a taproom and restaurant, where the focus is placed on the kitchen as much as on the taps.
The Guild is now an award-winning bar in the heart of Singapore’s ever-popular Keong Saik Road. Championing locally sourced ingredients, The Guild continues to receive strong, positive reviews.