Loveramics is an award-winning ceramic manufacturer with a focus creating contemporary, timeless and functional designs that disrupt the traditional ceramics industry. As Loveramics continued to gain traction globally, they wanted to review their brand and see if it needed any improvement.
From the brand audit process, we decided to concentrate on the following key touchpoints: subtle visual identity refresh, stronger retail communication, new brand photography, packaging design update and a website overhaul to promote online shopping.
How do we create a pleasant online shopping experience? How do we design a packaging system adds to the purchasing experience? How do we showcase not only how it looks but, how it feels?
All of these actions were intended to communicate one thing: Along the journey, Loveramics is there to celebrate the little moments with you.
Since the overall visual identity refresh, Loveramics has seen tremendous growth in its online sales and order numbers. A year after the brand refresh, they saw a 25% growth in overall revenue, a 28% growth in online store revenue, a 39% increase in total order, and a 13% increase in returning customer rate.